I read that John Lewis had secured the rights to a Smiths track yesterday.
Today I followed a Facebook friend’s message and link.
She said: “Just watched the new John Lewis ad http://t.co/xDyEDhMi very good. Tear in eye time.”
An ad that provokes tears? It’s at 304 views now (11th November 2011). How high will it go?
Also note: Their youtube page allows you to comment through Facebook: http://www.youtube.com/user/JohnLewisRetail
They use a Facebook app on their main Youtube page.
When you use it to post a comment, it asks for permission, then posts the video and comment onto your FB wall as a status update.
at 5:12 pm
Up to 953,897 views on the 15th November 2011
at 12:20 pm
1,474,299, 17th Nov 2011
at 10:49 pm
1,990,137 – 18th Nov
at 11:27 pm
3,022,211 – 29th Nov 2011
at 11:47 pm
3,647,915
at 7:17 pm
4,027,903 – 20 Jan 2012 – views slowing?
at 7:54 pm
4,065,269 – 8th Feb 2012